1) Experiance is not a theory.Forget what you’ve learnt at university on that for a while !
2) Speak in the language of your consumer ! Treat a professor as professor and a farmer as a farmer speeking on his level! Choose your consumers aim along your possibilities !
3) Sell goods which are good! Then show your own enthusiasm in evry aspect ! Theese aspects are your arguments !
4) Sell honest truth as far as possible! Only little lies! The consumer feels it!
5) Your relation to the wishes of the consumer have to be a
MATRIX – PATRIX relation!
a) Therefore find out what the consumer is dreaming of!
b) Then select a good which is like that!
c) and that he can afford
6) SHORT: BE HONEST AND TELL IT TO THE CONSUMER!
7) GOOD SALES!
(Copyright by Oliver Frederic Dieck out of my http://www.complete-this.com in youth top sales man )